Parex, an innovative Turkish brand operating under the Digicom Group umbrella, undertook a significant social responsibility project for the benefit of children without families in Jordan—a market where it holds the leadership position—at the invitation of the Royal Family. Parex sponsored a fundraising and promotional event organized by the ZAHA Cultural Center Foundation on November 29. Gifts were shared with the children during the evening, which was attended by Digicom Group Chairman Sabri Yiğit, his wife Hamiyet Yiğit, and Digicom Group Export Coordinator Fatih Sancar.

Sabri Yiğit stated, “At the invitation of Her Royal Highness Princess Sana—wife of Prince Asem bin Naif of Jordan—our brand Parex sponsored a fundraising and promotional event held by the ZAHA Cultural Center Foundation. With the significant support of Princess Sana, this Foundation carries out protection and support activities for children without families. We are working to ensure these children become productive members of society by supporting them in every aspect and providing them with education. Through this initiative, we not only acted as sponsors but also sought to bring joy to the children by presenting them with gifts.”